When you search Google, you are often trying to find something, whether it be an answer to a question, a product review, or whatever. You can see the normal search results, but at the top, and along the side you see advertisements. They are advertisements from businesses. They pay only if you click on the ad. This is called Pay-Per-Click marketing/advertising (PPC).
If you already have a product on a website that converts well, then you may want to look into PPC. If you can earn more money than it costs to get people to your website using Google ads where you pay per click, then you may want to use that as a method of advertising.
Be sure to learn the ropes though, because many new people in PPC lose a lot of money fast. The top advertisements are based on an auction system, where the highest bidder is #1, but they will also pay more.
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